Feed Me's Emily Sundberg on How Fashion Underestimates Its Customers

Emily Sundberg, founder of the *Feed Me* newsletter, details her transition from tech and social media roles to building an independent, reader-supported media business rooted in instinct and pattern recognition. *Feed Me* functions as a daily hub for industry-adjacent commentary, filling a gap for stories that often escape traditional business publications. The conversation highlights how modern consumers, particularly in fashion, are hyper-aware of marketing tactics and increasingly skeptical of brand-led campaigns. Sundberg emphasizes the importance of maintaining editorial independence and avoiding venture-backed pressure, allowing for a sustainable, human-scale operation. By prioritizing a loyal, informed audience over mass-market reach, she demonstrates how niche, personality-driven platforms can effectively navigate the current media landscape, providing critical analysis that resonates with professionals across various industries.