How to Build AI Agents for Your Marketing Team with Kris Rudeegraap, Co-CEO at Sendoso, and Jessica Voss Head of Marketing at Kana

AI agents are transforming marketing operations by shifting from manual, fragmented workflows to automated, role-based digital colleagues and integrated operating layers. Successful implementation requires treating agents as specialized team members with clear reporting structures and human oversight to ensure accountability and prevent rogue behavior. Organizations must prioritize data hygiene and domain-specific training to avoid AI sprawl and ensure security. Rather than attempting to automate entire departments at once, teams should identify specific, high-impact use cases to build maturity iteratively. While AI excels at processing data and scaling personalization, human domain expertise remains essential for strategic decision-making and brand manifestation. Ultimately, the transition to agentic marketing is a multi-year journey that demands a cultural shift, robust governance, and a seat at the table for marketing leaders in every AI-related technology decision.