Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.

Our top stories:
Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional
Tom Webster Pitches AI as a Podcast Cohost
Spreaker Supporters Club Announced
New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead

And in our quick hits:

2024 Marketing Trends Report. A new report from Quill and Carney collects dozens of sources to provide a snapshot of current and potential future marketing trends.
PodPod to be merged with Campaign. The PodPod brand will be retired and sister publication Campaign will take over live events like the British Podcast Awards and Podcast Advertising Summit, as well as increase its own coverage of audio and podcasting news.
Spotify joins ACPM. Megaphone is now compliant with French local measurement standards. For more information on the ACPM, see The French Exception on Sounds Profitable.
Marketers are chronically underinvesting in brand by Ashley Regan. Australian radio has a recurring issue of marketers running trial brand campaigns that are too short to show their true ROI.
Audacy Receives Court Approval of Reorganization Plan. With the approval, Audacy can move forward on ending their Chapter 11 bankruptcy.

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

Sounds Profitable

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More