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In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media a creator can build, and the one channel no platform or host can take away. Drawing on Sounds Profitable research, he unpacks why 61% of listeners still haven't subscribed, why existing subscribers convert to listening at 87%, and why the real prize isn't promotion but permission and a feedback loop that makes your show better every week. If you care about podcast audience growth, email newsletters, and turning first-party audience data into episodes people actually want, this is the best real estate to own in podcasting.

Written by Tom Webster
Edited and narrated by Gavin Gaddis"

Find the full article here.

The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting

Sounds Profitable

The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting