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Today in the business of podcasting:

Lower Street's Annalise Nielsen explains why it's so hard to buy podcast ads. Trying to spend a $72,000 budget, she ran into missing ad contacts, $150,000 minimums and a host-read quietly downgraded to a post-roll.
Sounds Profitable's Tom Webster finds Netflix has passed Apple Podcasts to become the third most-named place Americans consume podcasts. He warns that it's a true walled garden where most shows can't get in.
YouTube CEO Neal Mohan lays out the platform's 2026 playbook, from creator-first TV ambitions to new Made on YouTube features like prompt-built feeds and a weekly AI podcast guide in YouTube Music.
The Podglomerate recaps Podcast Movement's NYC debut, from AI-era podcast SEO to James Cridland's call to protect RSS and NPR Music's case for personality-driven shows.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Netflix's Place in Podcasting, Upcoming YouTube Features, & More

Sounds Profitable

Netflix's Place in Podcasting, Upcoming YouTube Features, & More