In this edition of 5 Insightful Minutes, Chad Lusk, Partner and Managing Director at A&M Consumer and Retail Group, joins Omni Talk live from Groceryshop 2026 to unpack how changing consumer expectations are reshaping food and beverage, from wellness and functional nutrition to value and premiumization.

Chad explains why GLP-1s are not creating these trends, but accelerating shifts that have been building for years. As consumers become more intentional about what they eat, he explores the rise of “fewer hollow bites” and why shoppers are increasingly asking, “What’s actually worth it?”

He also breaks down how consumers are shopping based on specific needs and outcomes, why private label is competing on more than price, and why premiumization remains alive for products that deliver a meaningful difference in taste, ingredients, experience, or emotional payoff.

Key Topics Covered:

• How GLP-1s are accelerating existing food and beverage trends

• The rise of “fewer hollow bites” and more intentional consumption

• Why consumers are shopping based on outcomes, not just categories

• How wellness and indulgence can both drive purchase decisions

• Why private label is competing on quality, assortment, and lifestyle fit

• Why premiumization remains alive despite increased price sensitivity

• How brands can align their value proposition with what consumers actually value

Music by hooksounds.com

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This podcast uses the following third-party services for analysis:

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What’s Actually Worth It? The New Consumer Food Mindset | 5IM

Omni Talk Retail

What’s Actually Worth It? The New Consumer Food Mindset | 5IM