#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

AI transformation in healthcare requires a human-first strategy that prioritizes literacy, cultural adaptation, and practical workflow redesign over rapid, unguided technology adoption. Christine Kotler, Chief Marketing and Communications Officer at Baptist Health South Florida, details how her organization navigated this shift by establishing a structured, year-long learning curriculum and empowering "AI Sherpas"—internal experts who guide colleagues through tool adoption and problem-solving. By focusing on high-value, manual-heavy tasks like online listings management and creative templating, the team successfully reduced operational bottlenecks and freed staff for more strategic work. While the journey faces friction from strict healthcare data governance and employee resistance rooted in professional pride, success hinges on leadership modeling, clear expectations, and fostering an agile, entrepreneurial mindset that views AI as a tool to enhance, rather than replace, human expertise.