Overlooked way to sell $2,500 AI workshops to SMBs (full breakdown)

Local AI consulting businesses can establish a consistent client pipeline by hosting free "Lunch & Learn" sessions at co-working spaces. This strategy involves cold calling community managers to secure speaking slots, then using pre-registration surveys to tailor presentations to the specific needs of the audience. By providing value through these workshops and offering free AI assessments, consultants can effectively convert attendees into paying clients for services like workflow automation and corporate AI policy development. Dennis Morales, an AI consultant and community member, demonstrates how this method transforms local networking into high-value engagements, such as $2,500 workshops and multi-thousand dollar policy contracts. This approach prioritizes building authority and trust within a local market, allowing practitioners to scale from free sessions to recurring, paid consulting relationships while creating a sustainable, referral-based business model.