The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:

Your "Customer 360" Is Really an Order 360
Businesses Act Like It's 2006, Customers Act Like It's 2026 (Anna Falcon, MCA Connect)
67% of B2B Buyers Don't Want Your Salesperson

We also cover a number of other relevant topics related to digital and business transformation throughout the show.

🔗 Resources Discussed in this Episode:

ORDER MY NEW BOOK: Welcome to the Machine: https://lnkd.in/g-AYwpW7 CONTACT MY TEAM & I: https://www.thirdstageconsulting.com/contact-us/

FOR SPONSORSHIP OPPORTUNITIES: megan.shaull@thirdstage-consulting.com

🔗 More Digital Transformation Resources:

2026 AI Report: https://www.thirdstageconsulting.com/reports/ai-that-works-in-2026/

2026 Digital Transformation Report: https://resource.thirdstageconsulting.com/2026-digital-transformation-report

2025 Digital Transformation Report: https://www.thirdstageconsulting.com/reports/2025-digital-transformation-report/

ERP Project Recovery Guide: https://www.thirdstageconsulting.com/reports/erp-project-recovery-guide/ 20 Lessons from 1,000 Digital Transformations: https://www.thirdstageconsulting.com/reports/ebook-20-lessons-from-1000-erp-implementations/

2025 Guide to AI Strategy & Implementation: https://www.thirdstageconsulting.com/reports/guide-to-ai-strategy/

Executive Guide to Digital Strategy and Implementation: https://www.thirdstageconsulting.com/reports/executives-guide-to-digital-transformation/

Business Transformation Playbook: https://www.thirdstageconsulting.com/reports/transformation-playbook/

Software Buyer's Guide: https://www.thirdstageconsulting.com/reports/independentsoftwareselection/

Guide to Organizational Change Management: https://www.thirdstageconsulting.com/reports/change-management-success/

Supply Chain Management Playbook: https://www.thirdstageconsulting.com/reports/supply-chain-management/

2025 Manufacturing & Distribution Digital Transformation Report: https://www.thirdstageconsulting.com/reports/manufacturing-distribution-digital-transformation-report-2025/

Government Digital Transformation Report: https://www.thirdstageconsulting.com/reports/the-government-digital-transformation-report-2025/

Free Transformation Assessments: https://www.thirdstageconsulting.com/free-transformation-assessments/

Private Equity Playbook: https://www.thirdstageconsulting.com/reports/erpduediligenceprivateequity/

TSC Resource Center: https://www.thirdstageconsulting.com/thought-leadership/

Connect With Me:

LinkedIn: https://www.linkedin.com/in/erickimberling/

Instagram: https://www.instagram.com/erickimberling/

TikTok: https://www.tiktok.com/@erickimberling0

X: https://twitter.com/erickimberling

📩 Got Questions?

Contact me to brainstorm ideas for your digital transformation: eric.kimberling@thirdstage-consulting.com

🎵 Music in this Episode:

Summer by Simple Minds

License ID: GVm21OaJnQw

The House That Heaven Built by Japandroids

License ID: MaR0WNnp2Kv

Lola (2020 Stereo Remaster) by The Kinks

License ID: 1w0wqXDWEZ8

Get this and other songs for your next YouTube video at https://lickd.co

This weekly podcast series premiers live on YouTube every Wednesday at 8am New York/1pm London/9pm Hong Kong. You can also subscribe to the podcast on Apple, Google, Spotify, Pandora, or your favorite podcast platform.

Watch more episodes here: https://youtube.com/playlist?list=PLyI-oIQSgI2DGXQKvUz-farHwls_B3G3i

Your "Customer 360" Is Really an Order 360, Businesses Act Like It's 2006, Customers Act Like It's 2026, 67% of B2B Buyers Don't Want Your Salesperson

Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy

Your "Customer 360" Is Really an Order 360, Businesses Act Like It's 2006, Customers Act Like It's 2026, 67% of B2B Buyers Don't Want Your Salesperson