Founders: The American who built his business in China

Running a manufacturing business in China as an American founder requires constant adaptation to shifting geopolitical landscapes and evolving market demands. Jacob Rothman, co-founder of Velong Enterprises, highlights the transition from China’s early role as a low-cost labor hub to its current status as a sophisticated, automated manufacturing powerhouse. Trade tensions between the United States and China have forced companies to diversify, leading Velong to establish operations in Cambodia and India to mitigate risks associated with tariffs and political instability. Despite these challenges, the integrated supply chain and innovative design capabilities within China remain significant competitive advantages. Ultimately, success in global manufacturing hinges on the ability to navigate complex, unpredictable international policies while maintaining a commitment to both local staff and global customers.