We are delighted to share with you our audio program on Tom Russo, Managing Member of Gardner Russo & Quinn, part of the Great Investors podcast by Latticework. Each program in the series is an hour-long narrated profile of one investor, drawn from MOI Global’s archive of interviews and conference sessions and from the investor’s published work. We make these programs so that members can learn how a great investor thinks and works, through the decisions he made and what he said about them at the time. Your feedback on what was useful, and on which investors to cover next, shapes what we produce. We start with who he is:

Tom Russo grew up in Janesville, Wisconsin, a General Motors town. His mother kept a globe on the dining room table. He read philosophy at Dartmouth, then went to Stanford, where in the early 1980s he found value investing and Warren Buffett came to his class. From Stanford he went to the Sequoia Fund in New York and to Bill Ruane. In 1989 he left New York for the Gardner firm in Lancaster, Pennsylvania, where he is Managing Member of Gardner Russo & Quinn.

The capacity to suffer, as he uses the phrase, belongs to the management and not to the investor. When a management spends the right amount to develop long-term competitive advantage, there are periods when the spending weighs on reported profits, and Wall Street likes smooth and predictable. He pairs it with the capacity to reinvest. The distinction came in his first sentence at the Latticework summit in December 2022: “…it’s not because you have to suffer, it’s because the company management must have the capacity to suffer.”

Family control, for him, earns a premium rather than a discount. European family companies carried a lower multiple because of an overblown investor fear of mismanagement or self-dealing. In Heineken, which he first bought in 1986, his firm owned the control shares at a twenty percent discount to the same instrument. An example of reinvestment is Nespresso, which Nestlé kept supplied with capital for eleven years before it broke even. The price of patience is in his letters. In November 2022 he reported Semper Vic Partners down 23 percent for the first nine months of the year.

The program opens at the summit in December 2022, where he reads his holdings by age rather than by weight. It follows the man in a Chicago club who ate lunch alone and owned the bear grease the railroads could not run without. It takes Heineken to Brazil, where Kirin outbid it for Schincariol at five billion dollars in 2011 and Heineken bought the business in 2017 for seven hundred and fifty million. It shows General Mills, which could have answered a yogurt startup for twelve million dollars and did not, and the startup became Chobani. It covers Weetabix, where the cash grew from 7 million pounds to over 105 million and Semper Vic, he wrote in October 2023, earned nearly 17 percent a year over fifteen years. It closes with the Stanford students who think of him as Mr. Weetabix.

He gave the capacity-to-suffer talk at MOI’s Latticework summit in New York in December 2022 and opened the day there in October 2025. At Best Ideas Omaha in 2022 he presented Heineken and told that room a return of 11 to 15 percent over a long period can make a big difference.

The complete program runs sixty-six minutes.

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Tom Russo: The Capacity to Suffer

Great Investors

Tom Russo: The Capacity to Suffer