Episode Summary

In a world where AI is reshaping every corner of work, how can HR teams lead the way without leaving people behind? In this episode of HR Voices, host Emily Fenech speaks with Laura Maffucci, VP and Head of Human Resources at G-P Globalization Partners, a leader in Employer of Record (EOR) services and now, a pioneer in HR compliance AI with their tool GIA.

Laura shares her unique vantage point as both an HR leader and a builder of HR tech, offering a rare look at how GP is approaching AI adoption across a global workforce.

From launching an internal AI council and Slack-driven idea-sharing, to AI “Awesomeness Awards” and strict data security protocols, Laura explains how GP empowers employees to experiment with AI in a safe and supported environment.

This episode explores the psychological hurdles employees face when adopting new tech, the real risks of AI misuse, and how HR can be both enablers and ethical stewards in this new era. If you're wondering how to implement AI in a people-first way or how to help your team feel less afraid of the future this conversation is packed with insights you can use.

Timestamps

[00:35] – Introduction to Laura Maffucci and her role at GP
[01:01] – What GP does: EOR services and their AI tool, GIA
[02:37] – The biggest challenge in 2025: Change fatigue and AI overwhelm
[03:30] – How GP enables employees to adopt AI with confidence
[05:28] – Balancing fear and opportunity: Why AI won’t replace you—but could replace those who resist it
[07:31] – Combatting the stigma: Why using AI isn’t “cheating”
[09:24] – How GIA was built: Trust, accuracy, and HR-legal vetting
[12:27] – AI “Awesomeness Awards” and the power of safe experimentation
[13:42] – Advice for HR leaders feeling behind on AI adoption

Takeaways

Create a culture of psychological safety to encourage experimentation with AI
Develop guardrails and governance: clear policies, vetted tools, and education to reduce risk
Recognize and reward early adopters to build positive momentum internally
Use AI to automate the mundane, so teams can focus on strategic, people-first work
Don’t wait for perfection, just start: Find your internal champions and begin small
GIA is built for HR by HR, offering verified, reliable compliance and policy support worldwide

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Laura Maffucci, VP, Head of Human Resources at Globalization Partners

HR Voices

Laura Maffucci, VP, Head of Human Resources at Globalization Partners