Luke Carl gets candid about what guests are actually looking for when they book a short-term rental and why owners need to understand the experience they're selling. He explains how kitchens, privacy, space, and amenities can give STRs an advantage over hotels, while also emphasizing the importance of designing properties around how guests actually use them. Luke also shares practical lessons on building more durable rentals, including reinforcing bed frames, choosing furniture that can withstand heavy use, and avoiding unnecessary spending on expensive furnishings.

How to connect with Luke:

The Short Term Shop - https://theshorttermshop.com/

Short Term Shop Plus - stsplus.com

Join the Short Term Shop Facebook group

Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

What You're Actually Renting is Sex in The Hot Tub

Short Term Rental Management

What You're Actually Renting is Sex in The Hot Tub