This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.

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Paul Grosmann is the CEO of R.M.Williams, the 94-year-old heritage bootmaker whose handcrafted leather boots have become one of Australia’s most recognisable cultural exports, worn from the outback to boardrooms around the world. He is leading the next phase of growth for the business, which generates hundreds of millions of dollars in annual revenue, expanding it as a global premium brand while preserving its manufacturing roots in Adelaide. Before R.M.Williams, Paul built an unusually international career across PwC and McKinsey, before leading strategy and digital growth for Nike in Greater China.

In this rare public conversation, Paul joins Vidit to unpack an unusually global career, from Sydney to New York and China, including quitting his job and spending a year learning Mandarin to earn a role with McKinsey in Shanghai. He shares what he learned working inside Brett Blundy’s private business group, how he pitched his way into Nike and helped lead its retail and digital growth across Greater China, and why decision-making changes across public companies, private businesses and founder-led organisations.

They also explore Paul’s return to Australia to lead R.M.Williams, the 94-year-old heritage brand whose handcrafted boots have become one of the country’s most recognisable cultural exports. Paul explains how the company has doubled its production capacity and created 350 Australian jobs, while expanding online, attracting younger and female customers, and building an international retail presence through an unconventional UK strategy. Along the way, he reflects on cold emails, considered decision-making, living across cultures, balancing ambition with family, and the role his wife Sophie has played throughout the journey.

Please enjoy exploring your curiosity.

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This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.

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TIMESTAMPS

00:00 Cold emails
04:32 Growing up in a loud Italian family
07:35 Becoming a global citizen
13:55 Quitting work to learn Mandarin
18:29 Learning to operate in China
20:31 Choosing mentors over promotions
22:11 Paul’s cold-email playbook
23:57 The leadership power of pausing
27:09 Why Paul left McKinsey
28:57 Learning retail from Brett Blundy
34:28 Public versus private companies
40:39 Rising rapidly at Nike China
45:38 Pitching for the R.M.Williams CEO role
47:51 Returning to China during COVID
49:12 The partner behind the career
50:24 Rebuilding an Australian icon
53:53 Taking R.M.Williams global
55:47 Winning younger customers
58:00 Rethinking women’s footwear
01:00:44 The unconventional UK expansion strategy
01:03:30 Rapid-fire lessons and quirks

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The High Flyers Podcast features in-depth interviews with the world’s most influential figures in business, tech, finance, government and sport. Launched in 2020, it has ranked in the global top ten for past three years, with listeners in 27 countries and over 200+ episodes released, and featured in Forbes, Daily Telegraph, and at SXSW.

Our guests include -- Malcolm Turnbull (Prime Minister of Australia), Keith Rabois (Managing Director, Khosla Ventures), Jason Collins (Head of BlackRock, Asia Pacific), Brad Banducci (CEO, Woolworths), Michael Schneider (CEO, Bunnings), David Eckstein (CFO, Legora), Kevin Hartz (Partner, A*; Founder, Eventbrite), Shiv Rao (CEO, Abridge), Jesse Zhang (CEO, Decagon), Vandita Pant (CFO, BHP), Elena Verna (Head of Growth, Lovable), David Haber (a16z Partner), Jodie Auster (Uber's Global Head of Travel), Paul Grosmann (CEO, RM Williams), Rob Giglio (CCO, Canva), Jean-Michel Limieux (CTO, Shopify and Atlassian), Stevie Case (CRO, Vanta), Cristina Cordova (COO, Linear), Gautam Chari (Head of Capital Commitments, Bank of America), John Haddock (CBO, Harvey), Mark Suster (Partner, Upfront Ventures), Niki Scevak (Partner, Blackbird), Craig Tiley (CEO, USA Tennis), Jeanne DeWitt Grosser (COO, Vercel), Paul Bassat (Partner, Square Peg), Bowen Pan (Creator, Facebook Marketplace), Peter Varghese (Secretary of Foreign Affairs, Australian Government), Sam Sicilia (CIO, Hostplus), Jack Zhang (CEO, Airwallex), Tim Doyle (CEO, Eucalyptus), Sukhinder Singh Cassidy (CEO, Xero), Sanjeev Gandhi (CEO, Orica) and Philip Green (Australia's Ambassador/High Commissioner to India).

#282 Paul Grosmann: R.M.Williams CEO on learning Mandarin, cold emails, rising through Nike and how to listen well

The High Flyers Podcast with Vidit Agarwal

#282 Paul Grosmann: R.M.Williams CEO on learning Mandarin, cold emails, rising through Nike and how to listen well