Nu Videocast | David Vélez and Cristina Junqueira | US and Nu Global | EUA e Nu Global

Nubank is expanding into the U.S. market and launching "Nu Global" to scale its financial services thesis beyond Latin America. The strategy centers on disrupting the U.S. banking oligopoly by eliminating high fees and providing competitive yield on deposits, leveraging a cost-to-serve model significantly more efficient than traditional incumbents. While the U.S. entry utilizes a bank-as-a-service partnership, the company plans to transition to its own charter. Simultaneously, "Nu Global" employs stablecoin technology to provide international access to financial products without the immediate requirement of localized banking licenses. Central to this expansion is the company's proprietary AI-driven credit underwriting, which allows for deeper risk assessment and profitability. By targeting the mass-affluent segment and applying lessons from successful growth in Brazil, Mexico, and Colombia, the company aims to replicate its model of high-efficiency, customer-centric banking on a global scale.