Live from the Vusion podcast studio at NRF Retail's Big Show Europe in Paris, Ben Miller sits down with Shailesh Jain, Chief Customer & Analytics Officer at Landmark Group, to cut through the AI hype and explore where the technology is actually creating value in retail.

Shailesh explains why AI can amplify both good and bad business decisions, why retailers should start with the problem rather than the technology, and how Landmark Group is scaling AI across thousands of stores, multiple brands and geographies. He also breaks down how AI is enabling the company to personalize content across 2,000 micro-segments, while keeping guardrails in place to make sure personalization helps customers without crossing the line into feeling like surveillance.

In this episode:

• Where AI is creating real value in retail, and where the hype is misplaced

• Why retailers should start with business decisions, not AI projects

• How Landmark Group is scaling AI across brands and geographies

• Using AI to personalize content across 2,000 customer micro-segments

• How AI is changing CRM, customer communication and personalization

• Why the best customer decision can sometimes be not to communicate

• Where retailers should draw the line between personalization and surveillance

• The importance of human oversight in critical customer and business decisions

• What retail CEOs should focus on when approaching AI

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Landmark Group's Shailesh Jain on AI, Personalization & Smarter Business Decisions | Live from Paris

Omni Talk Retail

Landmark Group's Shailesh Jain on AI, Personalization & Smarter Business Decisions | Live from Paris