Live from the Vusion podcast studio at NRF Retail’s Big Show Europe in Paris, Ben Miller is joined by Bastian Sehnert, Head of Data & AI Initiative Office at MediaMarktSaturn, to explore how one of Europe’s largest electronics retailers is moving AI from experimentation into real operational use.

Bastian breaks down how MediaMarktSaturn is using AI across customer-facing applications, product data and internal processes, while explaining what it takes to scale AI across 11 countries through strong governance, clear ownership and integration with existing workflows. He also looks ahead at agentic commerce and AI orchestration and what they could mean for retail.

In this episode:

• How MediaMarktSaturn is approaching AI across customer and internal operations

• Where AI can create value across customer care, recommendations and advertising

• Using AI to improve and scale product data quality

• Why AI should take on repetitive tasks while humans retain accountability

• How AI governance can help move use cases from pilot to scale

• Why every AI use case needs a clear business owner

• The importance of adoption when scaling AI across an organization

• Integrating AI into existing workflows, backend systems and legacy technology

• How MediaMarktSaturn is scaling AI across 11 countries

• Balancing shared technology with local customer and cultural needs

• Why every AI pilot needs a clear plan to scale

• What agentic commerce and AI orchestration could mean for retail

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MediaMarktSaturn’s Bastian Sehnert on Scaling AI, Governance & Real Retail Value | Live from Paris

Omni Talk Retail

MediaMarktSaturn’s Bastian Sehnert on Scaling AI, Governance & Real Retail Value | Live from Paris