Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.

Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually Does
The Andromeda Algorithm and Why Creative Diversity Is Now the Competitive Lever
How the AI-Enhanced Pixel and Product Catalogs Change the Data Game
Using Meta AI at Meta.ai for Account Analysis and Strategy
Meta Business Agent and the Rise of AI-Powered Customer Interactions

Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/736

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Meta Wants to Run More of Your Marketing — But Should They?

Social Media Marketing Podcast

Meta Wants to Run More of Your Marketing — But Should They?