Fireside Chat with Lazada Co-Founder, Pierre Poignant

In The Asian Seller podcast, host Meghla Bhardwaj interviews Pierre Poignant, co-founder of Lazada and CEO of Branded, about his journey in e-commerce. Pierre discusses the founding of Lazada, the challenges faced in Southeast Asia's emerging digital market around 2012, including logistics, payments, and building trust with consumers. He also explains the decision to sell Lazada to Alibaba and shares advice for entrepreneurs entering the e-commerce space today, emphasizing the importance of product quality, differentiation, and branding. The conversation touches on current trends in Southeast Asian e-commerce, the impact of trade regulations, and the role of aggregators in the Amazon marketplace, as well as sourcing strategies.