🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 - Introduction
0:04 - Money spent on Amazon PPC
0:14 - PPC metrics and insights
0:30 - New to brand sales data
0:49 - Definition of new to brand sales
1:16 - PPC spend year to date and new to brand sales
1:40 - Comment about spending on brand terms
1:55 - Actual brand term spend
2:47 - Example search for "Artisan soap"
3:31 - Shoppers buy solutions not brands on Amazon
3:49 - Impression data shows low brand term searches
4:00 - Brand loyalty is low on Amazon
4:39 - Significance of new to brand sales data
5:29 - No actionable tips from this data
5:35 - Winning an argument against a troll
5:53 - Cannot increase brand term spend
6:19 - Low brand term search volume
6:28 - Efforts to improve brand identity
6:40 - Not changing PPC strategy
6:43 - Investing in other platforms to build brand
6:50 - Outro/ Links to UGC videos

Support the show

NTB Sales Don't Matter - Here's Why New to Brand PPC KPIs are Dumb

My Amazon Guy

NTB Sales Don't Matter - Here's Why New to Brand PPC KPIs are Dumb