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Smeuse Studio - Strategic branding and website design for travel advisors
Travel Collection - Connect and learn more about TC’s DMCs

If you’re treating AI like Google, you’re leaving much of its potential on the table. Tern co-founder and CEO David Schull is back on the podcast; this time to unpack why context, frameworks, and better prompts are the keys to generating stronger AI output. He explains how travel advisors can use AI as a business analyst, strategic advisor, client experience assistant, and sales tool, all without sacrificing the human relationships at the heart of the industry.

Want help putting these strategies into practice? Join the Niche Community for the Tern team takeover on October 8, where you can ask questions about using the platform and its AI capabilities. Then, join Robin and Jennifer on November 5 for a live training on the four financial metrics every travel advisor should be watching! Learn More and Pick Your Membership Tier → NICHE COMMUNITY

About David Schull:

David is the co-founder and CEO of Tern, the platform independent travel advisors use to run their businesses. Tern is the fastest growing platform in travel and preferred system for advisor serious about building a business in travel.

http://tern.travel

LinkedIn: @dsshull

Instagram: dsshull

Today we will cover:

(05:00) Why AI needs context
(18:00) How to build AI frameworks using expert roles and advisory boards
(29:00) Combining templates and AI to personalize the client experience
(36:00) Using business data to identify profitable niches and difficult clients
(44:00) Turning client history and supplier offers into personalized sales opportunities

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252. Getting Better AI Output With Frameworks with David Schull

TIQUE Talks: The Business Podcast for Travel Advisors

252. Getting Better AI Output With Frameworks with David Schull