#390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells everyone to copy. Plus, the system he uses to turn customer research into a dozen testable scripts. He breaks down three real ads on the record (why Monday.com's Viking ad works, and where the classic motion-graphics launch video actually belongs). He also explains how he got 56 ads out of a single shoot day using hook alternates and the three proof points that get video budget approved, and why he won't put AI-generated video on the feed.

Timestamps

(00:00) - Intro
(07:51) - Good Ad, Bad Ad: Three Examples Broken Down
(18:03) - Why an Ad Doesn't Land
(23:08) - Script Blocks: Turning Customer Language Into Scripts
(29:54) - The Formula to Copy If You're Starting Out
(32:33) - Human Ads vs Motion Graphics
(34:49) - Structuring a 12 Hour Shoot Day
(38:01) - How Six Creatives Became 56 Ads
(40:37) - Where AI Belongs in Video Production
(45:00) - Getting Video Budget Approved and What It Costs

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How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)

The Dave Gerhardt Show (from Exit Five)

How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)