Building an AI agency from scratch episode 3

Corey Ganim demonstrates a practical "build-in-public" approach to selling and fulfilling AI-driven business services. By cold-calling a custom home builder and conducting a mini-assessment, he identifies operational bottlenecks—specifically the manual, time-consuming process of cross-referencing subcontractor quotes and invoices. He utilizes AI tools like HyperAgent and Google’s NotebookLM to automate document querying, allowing the client’s team to instantly retrieve specific pricing and scope details from hundreds of project files. This workflow replaces manual data entry and document searching with a streamlined, AI-powered interface. The process culminates in a paid pilot engagement where Ganim delivers a comprehensive fulfillment playbook, including team quick-start guides and demonstration scripts, proving the immediate value of integrating lightweight AI solutions into traditional construction management operations.