Episode 19: Regenerative fashion, circular computers and plastic-free packaging

The circular economy requires a fundamental shift from linear "take-make-dispose" models toward resource efficiency and closed-loop systems. Transitioning to sustainable packaging involves collaborative design, as demonstrated by DS Smith’s use of circular design metrics to balance environmental impact and cost. Electronic waste, the world’s fastest-growing waste stream, finds a solution in remanufacturing, where devices are restored to brand-new standards to significantly reduce carbon footprints compared to new production. Meanwhile, fashion brands like Elvis & Kresse exemplify regenerative business models by repurposing waste streams—such as decommissioned fire hoses—while investing in biodiversity and soil health. These approaches highlight that circularity is not merely about waste reduction but about decoupling economic growth from resource extraction through innovation, data-driven supply chain optimization, and legislative support for extended producer responsibility.