Zack Buckley on $PRTH's take private

Priority Technology Holdings (PRTH) presents a significant investment opportunity, currently trading at four to five times free cash flow despite consistent double-digit growth. The company’s value centers on its Treasury Solutions segment, particularly the CFTPay platform, which generates recurring revenue with EBITDA margins exceeding 80%. While the CEO has proposed taking the company private at $6 to $6.15 per share, this offer significantly undervalues the business, which intrinsic valuation models suggest is worth between $12 and $19. Recent industry transactions, such as the sale of Payoneer at 8.3 times EBITDA, provide a benchmark supporting a higher valuation. Zack Buckley, founder of Buckley Capital, emphasizes that the ongoing special committee review remains critical to realizing fair value, as the company’s strong financial performance and strategic assets make it an attractive target for both private equity and strategic acquirers.