Why are people buying OpenAI sweatshirts, Claude “Thinking” hats and Palantir chore coats?

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I sat down with Throwing Fits co-host Lawrence Schlossman to unpack the rise and fall of tech company merch. From Apple’s bizarre 1980s catalog lifestyle flop to dot-com bubble eBay relics, the rise and fall of the infamous corporate Patagonia fleece vest, and today’s ultra-hyped drops from companies like OpenAI, Anthropic, and Palantir, we discuss why the most powerful AI companies on earth are suddenly trying to buy their way into high fashion, menswear, and cultural relevance.

We also talk about OpenAI, Anthropic, Palantir, Apple, Meta, Patagonia, Cash App, tech bro fashion, menswear culture and the influencers making AI merchandise aspirational.

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Why Palantir Is Selling Tennis Skirts (w/ Lawrence Schlossman)

Taylor Lorenz’s Power User

Why Palantir Is Selling Tennis Skirts (w/ Lawrence Schlossman)