He's shipped over a billion units. He says your Black Friday gets decided in September.

Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's no single boogeyman, just tariffs that pushed brands global, an exploding channel mix, and AI quietly eating the back office.

What you'll learn:

Why right now is "inbound peak" and what to send your 3PL before October
The real warehouse math: when one node beats five, and why split shipments crush margins
The only two levers that lower shipping costs (and you can only pull one)
The subscription discount trap that trains customers to game you, plus how Rise Coffee and Momentous do it right
How brands turn screenshots into warehouse receiving orders in 30 seconds with AI agents in Slack
ShipBob Promise: delivery dates on the PDP and at checkout, built by the exec who ran Amazon's North America fulfillment
The Watchmaster story: a crawler that undercut Rolex competitors $5 at a time to win Google Shopping
The exact signal it's time to stop packing your own orders

Guest: Casey Armstrong, CMO of ShipBob, the global fulfillment platform with 70+ facilities worldwide. Previously VP of Marketing at BigCommerce.

Show Links:

ShipBob: https://www.shipbob.com
Unpacked with Casey Armstrong, ShipBob's podcast: https://unpacked.shipbob.com
Casey's prior appearances: Shipageddon (Dec 2020), 3PL ShipBob Sees Strong Black Friday Fulfillment (Dec 2021)

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

ShipBob CMO on Peak Season 2026

The Unofficial Shopify Podcast

ShipBob CMO on Peak Season 2026