Most investors are chasing the next hot market—from AI and data centers to the latest high-growth opportunities.

But sometimes, the better opportunity is hiding somewhere few people are looking.

In this episode of Liftoff with Keith Newman, Keith sits down with John Brennard, Managing Director & Founder of Southview Timberland Investments, to explore the world of timberland investing and what makes it an intriguing alternative asset class.

John shares how his family's timberland investment in 2008 introduced him to the asset class, eventually leading him to build Southview around timberland and rural land investments across the U.S. Southeast.

The conversation goes beyond timberland, covering:

How to find opportunity in overlooked markets
Why disciplined underwriting matters
The value of patient ownership and hands-on execution
How timber harvesting and land development can create value
Why understanding an investment is critical before entering private markets
The importance of staying close to sales and making progress every day

As John puts it, there are no shortcuts in this game—and sometimes the best opportunities aren't the ones everyone is talking about.

Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/Connect with John:

LinkedIn: https://www.linkedin.com/in/johnbrenard/
Website: https://www.southviewtimber.com/

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The Overlooked Opportunity in Timberland: Playing the Long Game

Liftoff with Keith: Conversations with Super Founders and Growth Experts sharing useful insights

The Overlooked Opportunity in Timberland: Playing the Long Game