The future of PPAs and 24/7 power, with Juan Pablo Cerda (Renewabl)

Power Purchasing Agreements (PPAs) serve as essential mechanisms for corporate decarbonization, offering price and volume visibility that complement government-led Contracts for Difference (CFDs). While CFDs focus on increasing total renewable energy capacity, PPAs enable corporations to secure long-term price hedges and demonstrate specific sustainability commitments. The market is shifting from static, long-term baseload contracts toward more flexible, data-driven structures. JP Cerda, founder of Renewable, highlights that the next evolution involves hourly matching—aligning energy consumption with real-time renewable production to move beyond annual carbon accounting. This transition requires sophisticated digital tools to manage volumetric exposure and price volatility. Although regulatory frameworks currently lag behind these technical capabilities, the push for granular, location-aware energy procurement is driving a more impactful, transparent approach to corporate sustainability that prioritizes genuine additionality over simple box-ticking exercises.