Best of Habit Formation: Katy Milkman

Behavioral change requires identifying specific obstacles—such as impulsivity, procrastination, or lack of confidence—rather than applying one-size-fits-all solutions. Katy Milkman, a behavioral scientist and author of *How to Change*, emphasizes that "fresh start" moments, like birthdays or new weeks, provide psychological chapter breaks that can catalyze new goals. To maintain progress, individuals should utilize "temptation bundling," which pairs immediate gratifications with long-term objectives, and adopt flexible "no-matter-what" routines rather than rigid schedules. Furthermore, assuming a mentorship role by giving advice to others significantly boosts personal self-efficacy and performance. Ultimately, behavior change is a chronic process requiring consistent, evidence-based strategies rather than quick fixes. By understanding these human tendencies, individuals can better design their environments to support sustained improvement in health, finance, and personal development.