Coach K’s iconic court at Duke now features Edward Jones branding—has college basketball’s purity finally met its price? Hosts Isaac Schade and JJ Jackson dissect Duke’s bold sponsorship moves, from the new court partnership to early adoption of streaming-only Amazon Prime games. With Edward Jones offering financial literacy workshops, is this wave of corporate deals a win for Blue Devil athletes, or does it mark a disruptive shift in tradition?

The conversation heats up as they tackle NCAA changes, the evolution of exhibition games into full-fledged “preseason” matchups, and Duke’s relentless push to innovate with a GM-led athletic department. SEC drama escalates: Will LSU actually get kicked out over player eligibility chaos? Isaac Schade and JJ Jackson break down the latest developments and question how schools—and student-athletes—navigate the tumultuous portal era. Get ready—Countdown to Craziness is just weeks away.

PHOTO CREDIT: Jim Dedmon - Imagn Images

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NEW ERA: Duke’s Coach K Court EMBLAZONED With Edward Jones Sponsorship - The Cost of Doing Business

Locked On College Basketball

NEW ERA: Duke’s Coach K Court EMBLAZONED With Edward Jones Sponsorship - The Cost of Doing Business