Jimmy Iovine on AI: “The Great Artists Will Show the World How to Use It”

Multidisciplinary collaboration serves as the essential foundation for successful innovation, bridging the gap between technology, design, and business. Jimmy Iovine, co-founder of Interscope Records, highlights how siloed communication prevents software companies from creating effective hardware, a challenge addressed by the Iovine and Young Academy at USC. While artificial intelligence functions as a powerful creative tool, its integration requires robust licensing frameworks to ensure artists receive fair compensation for their contributions. The music industry must evolve beyond its role as a content licensor, shifting toward owning the enterprise of emerging technologies to maintain relevance. By prioritizing empathy and understanding across diverse disciplines, creators can navigate technological shifts, such as the transition to streaming or AI, without losing the human essence that defines artistic expression.