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Amazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.

In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.

He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.

Watch the full video to see what sellers should check before changing their Amazon listing.

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#AmazonFBA #AmazonListing #AmazonSEO #ConversionRate #ctr

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Timestamps

00:00 - Identifying Traffic vs. Conversion Problems
00:33 - CTR Benchmarks and Traffic Issues
00:52 - First 3 Things to Check on a Listing
01:25 - Conversion Rate and Keyword Relevancy
02:57 - Good Traffic but Bad Sales? What to Fix First
04:06 - How to Differentiate “Boring” Products
04:28 - Why Packaging and Main Images Matter

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Amazon Traffic vs. Conversion: Which One is Killing Your Sales?

My Amazon Guy

Amazon Traffic vs. Conversion: Which One is Killing Your Sales?