Building an AI agency from scratch - Episode 2

Building an AI agency from scratch requires a systematic approach to sales, prioritizing direct, in-person outreach over cold calling. By targeting local businesses—specifically tree services and blue-collar trades—lacking functional websites, the strategy involves offering free, AI-powered website builds to create a curiosity gap and secure follow-up meetings. Tracking key performance indicators, such as the number of decision-maker conversations and booked appointments, reveals that door-knocking significantly outperforms cold calling in conversion rates. Despite resistance from business owners skeptical of AI, persistence and the ability to demonstrate immediate value through tangible deliverables like website mockups remain critical. This process highlights the necessity of managing a sales pipeline, refining outreach scripts, and leveraging automation tools to maximize efficiency while maintaining a human-centric approach to closing deals.