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On this episode of Our American Stories, before VHS, streaming, or even the ability to watch Star Wars whenever they wanted, children had another way to return to a galaxy far, far away: toys. Kenner soon became one of the world's largest toy manufacturers, but after Return of the Jedi and George Lucas's decision to step away from Star Wars, the phenomenon seemed to be over.

Jarrod Roll, creator of The Nostalgia Awakens, shares the story of how Star Wars toys went from childhood treasures to truly valuable collectibles. Along the way, he tells his own story of rediscovering the toys of his childhood and eventually turning his collection into a museum exhibit celebrating the generation that grew up with Star Wars.

Support the show (https://www.ouramericanstories.com/donate)

Support the show: https://www.ouramericanstories.com/donate

See omnystudio.com/listener for privacy information.

How Star Wars Toys Revolutionized Movie Merchandising (Part 2)

Our American Stories

How Star Wars Toys Revolutionized Movie Merchandising (Part 2)