Turning AI Hype into Store Ops: Manda Miller & Mariya Zorotovich (Toshiba & Intel)

Retailers must transition from superficial "AI theater"—controlled, demo-ready technology—to operational solutions that directly impact the profit and loss statement. Success requires shifting from isolated AI features to a holistic, data-driven infrastructure that enables faster decision-making and consistent execution across physical and digital channels. Manda Miller of Toshiba and Mariya Zorotovich of Intel emphasize that technology should solve clear, existing problems, such as inventory management or checkout friction, rather than serving as a distraction. True innovation lies in creating a connective tissue between customer intent and in-store execution, supported by modular hardware and reliable data governance. Ultimately, effective retail strategy demands that leaders provide clear outcomes and guardrails, fostering a culture of trust to navigate the rapid pace of technological change and deliver meaningful customer experiences.