"There's so many brands for division in this country. Where's the brand for unity?"

That question is why Us United exists. Adam Mizel spent more than 30 years in finance and entrepreneurship before his wife Tanya asked him the question that ended that chapter: What are you going to do? 🩵

What he did was build a brand — hats, T-shirts, media, storytelling, leadership — and wrap a movement around it. Us United now runs a unity pledge, monthly cross-bubble conversations, Unity Seats at live sporting events, and a sheriff network nearly 100 strong.

In this episode, you'll hear:

Why Adam believes a movement without a brand stays invisible, and what he built first
The three things that still unify Americans, and how Us United turned them into the entire strategy
Why funding a brand is harder than funding a program, and how he makes the case when there's no spreadsheet to hand a donor
The one-to-two-minute weekly action he asks every supporter to take, and why he calls it "changing the algorithm"

If you're leading brilliant work that nobody sees or funds, this is a conversation about the gap between the two. 🩵

Episode Highlights:

(3:10) Yelling at the TV: the question that started it
(4:30) Flint, Sheriff Swanson, and the six-hour march
(5:50) Where's the brand for unity?
(6:26) Sports, music, and food: the three cultural drivers
(7:43) Building the on-ramps: the pledge, the algorithm, 30 For Us
(9:45) Unity Seats and the 25th anniversary of 9/11
(12:01) Why a brand is harder to fund than a program
(15:42) If you're not telling your story, nobody is
(19:42) One good thing: dare to fail gloriously

Episode Show Notes: www.weareforgood.com/episode/736

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736. Meet the Nonprofit Building a Brand + Movement Around Unity - Adam Mizel, Us United

We Are For Good Podcast - The Podcast for Nonprofits

736. Meet the Nonprofit Building a Brand + Movement Around Unity - Adam Mizel, Us United