Explore your curiosity w Kate Dinon about PR, communications and investment to scale startups.

Learn about how Kate had her break into PR & Communications
Building out her own firm Character & Distinction, based in Melbourne with a roster of recognisable brands.
First few months of starting the firm, client relationships, bad story telling and displaying culture in their office space.
Unpacking Kate’s foray into supporting startups through mentoring and investment via Protagonist Capital & what they're looking for in founders and early stage startups.
Don’t miss out on a special rapid fire round with your community questions!

Please enjoy exploring your curiosity as I did mine through this conversation!

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Find out more about Curiosity Center, including 75+ episodes at www.curiositycenter.xyz

Find out more about Character + Distinction and Protagonist Capital at https://ofcharacter.com/

Share your feedback and discuss partnership opportunities with us at vidit@curiositycenter.xyz

Follow the show on Linkedin / Instagram

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TIMESTAMPS

02:20 - Where you were born and live now

03:02 - Do you remember the first time you heard of PR & Communications?

04:16 - Was it a conscious decision to start your own PR firm?

06:08 - What were the first months like in 2017 and unknowns?

07:55 - Did you find building relationships was a focus moving back to Australia from Switzerland?

10:31 - How does a client relationship work in practise?

12:40 - How does a first client meeting work and what can PR help with?

15:14 - What is bad story telling?

17:22 - Are there high maintenance vs low maintenance industries?

19:44 - What are your sources of learning and inspiration?

22:17 - Importance of Character and distinction visible in their office space

25:15 - Supporting startups through Protagonist Capital

27:32 - What are you looking for in the deals? Specific sector or person to support?

29:00 - Supporting founders in consumer facing brands and enterprise tech for future of work

30:32 - Naming conventions for Protagonist and Character + Distinction

32:29 - Rapid fire round of your community questions

Curiosity: Inside Character + Distinction & Protagonist Capital - Creating connection for your biz & investing in protagonists w Kate Dinon

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