SEO is changing. AI is changing search. But does that mean everything you knew about getting discovered online is suddenly useless?

Not exactly.

Crowdfunding Nerds SEO wizard and original co-host Richard is back to talk about what tabletop creators need to know about SEO, AI search, branding, and getting their games discovered online.

Richard and Sean dig into why brand presence matters more than ever, how AI tools find and recommend products, and why being mentioned across places like BoardGameGeek, Reddit, social media, review sites, and other authoritative platforms can make a major difference.

They also discuss one of the biggest mistakes crowdfunding creators continue to make: waiting until launch to start building awareness.

From choosing a searchable game name to creating public conversations around your project, the goal isn't simply to spam your Kickstarter everywhere. It's to give search engines, AI systems, and—most importantly—real people enough evidence to understand who you are and why your game matters.

And Richard's biggest SEO tip might be the simplest: be unique. Share stories, experiences, insights, statistics, and ideas that nobody else can copy.

Guest Bio:

Richard Phillips is the SEO expert at Crowdfunding Nerds and one of the podcast’s original co-hosts. Working largely behind the scenes, Richard specializes in search engine optimization, online visibility, and helping brands build a stronger digital presence. He was also instrumental in launching the Crowdfunding Nerds podcast as a way to share practical marketing knowledge with creators and expand the company’s reach. Richard shares his perspective on the rapidly changing world of SEO and AI search, including how tabletop creators can build brand authority, improve discoverability, and give both search engines and potential backers more reasons to find—and trust—their games.

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

SEO For Tabletop Publishers | Ep. 299

Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

SEO For Tabletop Publishers | Ep. 299