He made $50K teaching companies AI (full tutorial)

In-person AI training serves as a high-leverage entry point for consultants to build trust, diagnose complex workflow problems, and secure high-value implementation contracts. Mark Fershteyn, a former B2B SaaS founder turned AI consultant, demonstrates how an "offer ladder" strategy—starting with low-cost, public-facing workshops and scaling to custom AI operating system builds—maximizes client lifetime value. By focusing on specific industry pain points rather than technical complexity, consultants deliver immediate, tangible results. Successful implementation involves identifying repetitive, time-consuming tasks and automating them through custom-built agents. This model allows practitioners to move beyond simple training sessions into long-term, high-ticket engagements, effectively leveraging initial workshops as lead generation tools for deeper, more profitable technical partnerships.