15:I[66739,["/_next/static/chunks/0_jglizaxuvid.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/00yc4h63rurg4.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/01b21njbdx~~m.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/14s118kzsmuz9.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/166.u_60qj09..js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/0g9_wl34k-6l4.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/0~r4f.cjjsl~b.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC"],"default"] 17:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_DRoRkpdcQV1jQfRdq8TQL36QboxC"],"IconMark"] 16:T4d1,

In this episode, Katherine Forrest and Scott Caravello break down how AI companies are embedding invisible watermarks and provenance signals into the content their models generate. They also walk through AI regulation in both Europe and California that is shaping how synthetic content gets labeled and tracked.

For the sources referenced in this episode, please see the links below:

Anthropic: How Claude’s text watermark works

California State Legislature: California AI Transparency Act

EU AI ACT, Article 50: Transparency Obligations for Providers and Deployers of Certain AI Systems

European Commission: Code of Practice on Transparency of AI-generated Content

Learn More About Paul, Weiss’s Artificial Intelligence practice: https://www.paulweiss.com/industries/artificial-intelligence

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