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On this episode of Our American Stories, Coca-Cola’s beginnings weren’t glamorous. It started with a wounded Confederate veteran, a sugary syrup marketed as medicine, and a bold idea that caught on in the American South. Larry Jorgensen, author of The Coca-Cola Trail, shares how the drink moved from soda fountains to glass bottles, how small-town bottlers turned it into a national brand, and why a green-tinted bottle became part of its identity.

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Coke Was a Cure-All First. Then It Became a Global Obsession

Our American Stories

Coke Was a Cure-All First. Then It Became a Global Obsession