Episode 261

Tim Hortons' recent entry into the pizza market mirrors the strategic shift McDonald's attempted decades ago to capture the evening dining crowd. While McDonald's historically blamed long preparation times for discontinuing its pizza, evidence suggests those claims were unfounded, as original ovens required only five minutes of cooking. Investigations into the new Tim Hortons offering reveal that their flatbread-style pizzas take only one to two minutes to prepare, further undermining the industry narrative regarding logistical constraints. Despite attempts to access corporate secrets through unconventional methods—including contacting the Canadian Prime Minister's office—the reality remains that fast-food chains prioritize market share over the technical limitations they often cite. This exploration highlights the discrepancy between corporate justifications for menu changes and the actual operational realities of modern fast-food service.