August 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Oura faces a proposed class action over sleep-tracking accuracy claims just months after filing for an IPO at an $11B valuation
Lady Gaga and Michael Polansky launch Outer Biosciences, using living human skin and AI to discover new skincare ingredients with four leads nearing commercialization
Research and Markets projects global men's health and wellness will reach $2.88T by 2030, expanding well beyond supplements and gym memberships

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → insider@fitt.co

Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T

Fitt Insider

Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T