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What changes when you stop trying to appeal to everyone and start building a brand designed to attract the clients you actually want? Vanessa Cromer had already spent years building a successful travel business when she decided to go all in on luxury branding. She elevated her imagery, tightened her messaging, and became much more intentional about what she was putting in front of potential clients. And people started paying attention. Suddenly, luxury clients were reaching out, brands and magazines were taking her more seriously, speaking opportunities were landing in her inbox, and she had the confidence to turn down business that no longer fit where she was headed. In this episode, Vanessa shares what shifted when she stopped trying to market everything she could book and started building a brand around the business she truly wanted. If your current brand doesn’t reflect the level of client you’re trying to attract, this conversation might make you rethink what you’re putting out there!

About Vanessa Kromer:

Award-winning luxury travel advisor, Italy specialist, publisher of Maison Voyage Magazine, and creator of The Private Edit. For more than 16 years, Vanessa has designed unforgettable journeys across Europe and beyond, blending insider expertise, trusted relationships, and personalized service to create seamless, one-of-a-kind travel experiences for discerning travelers.

theelegantexplorers.com

instagram.com/vanessakromermmv

Today we will cover:

(04:00) From a “hot mess” brand to finding her niche
(08:10) The post-COVID shift toward Europe and Italy
(14:00) Going all in on her travel business; investing in branding and professional photography
(17:25) Creating a client experience that matches your branding
(24:20) Advice for newer travel advisors; why your brand should speak to your dream client

NICHE is Tique’s membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Vanessa is a member herself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community.

Learn more and Pick Your Membership Tier → NICHE COMMUNITY

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246. What Shifted When I Went All In on Luxury Branding with Vanessa Kromer

TIQUE Talks: The Business Podcast for Travel Advisors

246. What Shifted When I Went All In on Luxury Branding with Vanessa Kromer