Many creators dream of building an empire, but how many actually pull it off while still making time for family and personal passions?

That's what I wanted to dig into with Ben Greenfield. He’s been podcasting since 2008 and has built a massive personal brand around health and wellness. But what really fascinated me is how he's leveraged that brand to launch not just one, but two other businesses that are scaling to entirely different levels: a supplements company and a revolutionary health tech platform.

I sat down with Ben to break down his entire revenue pie, his strategies for growing multiple companies, and how he keeps his personal brand from becoming the bottleneck in his rapidly expanding empire.

If you've built a creator business and are wondering what it would take to turn it into something much bigger, I think you'll get a lot from this episode.

Timestamps:
00:00 Introduction
01:12 The early days of podcasting
03:00 Early revenue and online ventures
04:15 The lightbulb moment: Scaling IP online
05:59 Mapping out Ben Greenfield Life revenue
06:33 Audience and platform scale
07:31 Podcast revenue breakdown
09:18 Coaching and its growth potential
11:03 Life Network and Life Market
12:16 Total personal brand revenue breakdown
13:19 Integrated ad packages and whitelisting
16:09 Affiliate revenue and long-term partnerships
17:27 Team structure for Ben Greenfield Life
20:29 Lessons for scaling content businesses
22:45 Lifestyle design and work-life balance
23:52 Launching Kion
28:44 Disentangling personal brand from Kion
31:32 Leveraging brand for launch, then scaling independently
35:44 The new venture
39:55 Life OS's rapid growth and scale
42:47 The power of recurring revenue models
44:31 Intentional scaling beyond personal brand
47:47 Building an empire vs. a lifestyle business
49:30 Ben's daily lifestyle and routine
52:16 Wrap-up and where to find Ben

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Ben:
YouTube: https://www.youtube.com/@bengreenfieldlife
Instagram: https://www.instagram.com/bengreenfieldfitness
LinkedIn: https://www.linkedin.com/in/bengreenfield
Website: https://bengreenfieldlife.com

Featured in this episode:
Kit: https://www.kit.com
Boundless: https://shopbengreenfieldlife.com/products/boundless-updated-revised
Kion: https://getkion.com

Highlights:
04:15 - The lightbulb moment: Scaling IP online
12:16 - Total personal brand revenue breakdown
20:29 - Lessons for scaling content businesses
31:29 - Don't let your brand be the bottleneck
47:47 - How to build both empire and lifestyle businesses

How to Turn Your Creator Business Into an Empire | Ben Greenfield | 142

The Nathan Barry Show

How to Turn Your Creator Business Into an Empire | Ben Greenfield | 142