George Bonaci is the VP of Growth & Demand Generation at Ramp, where he leads growth, demand generation, and marketing strategies for one of the fastest-scaling financial technology companies. ~~~~~~~~~~~~~This episode is brought to you by Nebius — the ultimate cloud for AI innovators.Nebius provides AI infrastructure you can count on, combining reliability and speed with flexibility and engineering support unmatched by hyperscalers.AI leaders like Meta, Shopify, and Higgsfield already partner with Nebius to run their AI workloads. Plus, venture-backed startups can save up to $150,000 on compute costs when they apply for access. Visit nebius.com or nebius.com/startups to learn more~~~~~~~~~~~~~Previously, he led Growth and Demand Generation at Gong and served as Senior Director of Growth Marketing & Campaigns at Samsara, where he helped scale ARR more than 6x while growing the growth organization through the company’s IPO and sourcing more than half of all new business. Across these roles, George has focused on finding unconventional ways to unlock growth, from building direct mail into more than 10% of Samsara’s pipeline to identifying additional upside in established channels at Gong. At Ramp, George is building an AI-first growth organization, using agents, data, and automation to transform how marketing teams execute. He has also supported AI-driven systems for launching growth campaigns across entirely new verticals, while increasing investment in events and other high-trust channels that become more valuable as AI automates traditional marketing functions.Topics

How AI is transforming growth and demand generation through agents and automation.
Lessons from scaling Samsara, Gong, and Ramp through direct mail, established channels, and new market expansion
Why human-driven marketing, events, and high-trust customer relationships become more valuable as AI automates traditional growth functions

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George Bonaci, Ramp VP on AI-First Growth and Demand Generation

Venture with Grace

George Bonaci, Ramp VP on AI-First Growth and Demand Generation