Competing with giants, the end of SaaS & other listener questions

Building a product in a competitive market requires focusing on unique differentiation and sustainable customer acquisition rather than attempting to displace established giants. While AI agents are poised to reshape the software landscape, most businesses remain reluctant to build and maintain bespoke tools, preferring the reliability of off-the-shelf SaaS products. Ultimately, the value of software lies in cohesive design and problem-solving, which AI cannot yet replicate without human taste and vision. Regarding promotion, personal branding is best approached as authentic, conversational sharing rather than a manufactured persona. Formulaic social media strategies often fail to resonate, whereas genuine communication about business experiences and personal interests builds more meaningful connections with an audience.