Is your nervous system sabotaging your best decisions?

In this episode, Rob mixes a solo adventure with listener questions. He answers a reader who asks why he still shows up to write, record, and build, then digs into regulating your nervous system when you have to do something that scares you. He wraps with two listener questions on direct snail mail outreach and on cold calling in an industry you know nothing about.

Want to get your question answered? Submit your question for an upcoming episode.

Topics we cover:

(04:41) – Why does Rob still write, record, and build?
(08:55) – Regulating your nervous system under fear
(15:55) – Direct snail mail outreach for SaaS
(18:44) – Cold calling an unfamiliar industry
(20:27) – How to learn a new skill fast
(21:08) – Finding trusted sales resources
(27:01) – Learning Facebook ads the hard way

Links from the show:

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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Rob Walling: Welcome back to another episode of Startups for the Rest of Us. I'm your host, Rob Walling. And in this episode, I'm going to mix a couple formats. I have some listener questions, but I also have a solo adventure topic that I want to talk about. And so I'm going to combine those along with a really interesting question, kind of an inside baseball question I got from a reader of my email newsletter where he asked, "Why do you do what you do? Why do you still do it?" And it was a fun question for me to ponder. I think we should all be asking ourselves why we do what we do. Before we dive into those topics and questions, I am launching the wait list for my next book. I've been talking about this book for a few years. It was previously titled The SaaS Launchpad, but I have changed the title.

It's now titled Idea to Traction: Stop Building SaaS Nobody Wants, Even in the Age of AI. And this book covers from coming up with ideas to validating them, to building a launch list, to launching and getting some early traction. You can think of it as, honestly, it's an updated version of Start Small, Stay Small 16 years later and updated for the ag...

Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)

Startups For the Rest of Us

Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)