Most creators know they need marketing, but very few understand what actually creates demand versus what simply captures it.

In this episode of Crowdfunding Nerds, Andrew Lowen and Sean dive deep into one of the most important marketing concepts for crowdfunding creators: Drivers vs. Catchers.

They explain why many campaigns mistakenly attribute sales to the wrong marketing channels, how platforms like Meta, Google, Amazon, YouTube, conventions, and now ChatGPT all serve different purposes, and why understanding the customer journey can dramatically improve your marketing ROI.

Andrew also shares his first-hand experience testing the brand-new ChatGPT Ads platform, including real campaign data, click costs, impressions, targeting options, and early lessons learned after spending over $150 on the platform.

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Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Drivers & Catchers: 2026 Edition | Ep. 297

Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Drivers & Catchers: 2026 Edition | Ep. 297